Self Publishing is Hard

If you’re considering our course, you’ve probably done some research about self-publishing and found that it’s a lot more confusing than it sounds.

This Course Will Help You:


Honor Your Author Goals

We’ll help you narrow down and get crystal clear on your goal(s) for publishing so you can and use it to guide your decisions.


Save Time and Money

With insider tips on where and how to hire the right people to design and format your book, you won’t make the same mistakes we (and most self-published authors) did when first starting out.


Learn to Do What We Do

This course is based on a decade of experience working with hundreds of authors to publish and promote their books. We show you every step we take and every trick we’ve learned to self-publish your book.


Start Your Journey Right

Publishing your first book is the first and most rewarding part of your author journey, but it’s only the beginning. We help you do it right to set you up for future success.


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Outstanding guidance!

"Joel provided outstanding guidance and advice in helping us successfully launch our best-selling book, Cultural Transformations! Joel not only has a brilliant mind but he is a creative and savvy strategist who knows the book publishing industry and what’s going to work and not!"



~John Mattone, World's Top Ranked Executive Coach & Author of The Intelligent Leader


how to self publish
Guided through each step!

"I was guided through each step of the process from rough draft to completed manuscript to printed book available online, with patience and professionalism. I was never left wondering, 'what happens next?'"


~Victoria Moo Briddell, Author of Looking Out From Within

how to self-publish
Experience and energy!

"I have worked closely with Launch My Book on the publication of People Tools, and their experience and energy helped my book to end up on the New York Times Bestseller list."

~Alan C. Fox, Author of People Tools

What You’ll Get


Step-by-step guidance

Whether it’s explaining the various book formats and exactly which publishing platforms we use, or teaching you how to set up an account, we’ve made the process as simple as possible.

A decade of experience

We’ve learned a few things over the past 10 years, including what not to do. We explain exactly how we arrived at our unique self publishing formula and then help you put your book through the same process.

Beautifully designed ebooks, PDFs & worksheets

For those who want more than a video tutorial, we’ve provided text-based lessons as well as beautifully designed downloadables to help you digest the information in your preferred style.

Transparency & honesty

We won’t make promises we can’t keep, and this course isn’t about becoming a bestseller. It’s about publishing your book and making it look as professional as possible, in as much time as it takes (typically 4-6 months).

Access to our private Facebook group

Once you enroll, you’ll be invited to our private Facebook group where you can access Joel and the team directly.

Zero affiliate links

None of the platforms or organizations that we recommend are paying us to promote them. We’re doing so simply because they’re the best, and we use them ourselves every day.

Lifetime access

Your one-time fee gives you lifetime access so you can go at your own pace or take the course over again.

Course Curriculum


  Module 1: To Self Publish or Not to Self Publish?
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  Module 2: Self Publishing Formats
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  Module 3: Our Self Publishing Formula
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  Module 4: The Self Publishing Timeline
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  Module 5: Formatting the Interior of Your Book
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  Module 6: Cover Design 101
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  Module 7: How to Record Your Own Audiobook
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  Module 8: Setting Up Your Publishing Accounts
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  Module 9: Self Publishing Economics
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  Module 10: Publishing Time!
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  Module 11: Congrats!
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Frequently Asked Questions


How long do I have to access the course?

You’ll have lifetime access after a one-time fee.

How long does this course take?

The course consists 5 hours of video as well as three ebooks, several downloadables and a few worksheets, but publishing your book typically takes 4-6 months on average. Much of that time is spent waiting for your files to be designed and formatted.

What equipment/tools will I need to complete the course?

At the beginning of the course, you will only need a computer, an email account and your finished manuscript. We will walk you through your options for recording equipment if you choose to do an audiobook.

What do I do if I need help?

We have a free, private Facebook group where you can ask Joel and the team any questions you have related to the course. If you still need more help, we offer phone consultations as well as done-for-your services.

Will I have any additional expenses?

Yes. There are three other expenses you’ll have: hiring a cover designer, hiring an interior formatter, and if you choose to do an audiobook, hiring an audio editor. Of course, if you have skills in either of these categories, you can do it yourself. But if you’re not experienced, we highly recommend hiring these three services out in order to make sure your book looks as professional as possible! In the course, we give you tips for how to find affordable and talented providers, and provide advice for working with them to get the best possible final product.

What if I’m unhappy with the course?

We’ve truly given this course our all, but if you’re not getting what you expected, we offer a 30-day money back guarantee. If you are unhappy with the course for any reason, let us know and we will refund your payment within 30 days.

When does the course start?

You can start as soon as you enroll and go at your own pace.


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Ready to publish your book?


Publishing your book can be a life changing experience. Self publishing, if done wrong, can work against you and your goals for authorship. We want to help you do it right.

We’ve genuinely packed this course full of everything we’ve learned in a decade of experience, and organized it into a simple, easy-to-understand timeline to remove all the stress from one of your most exciting endeavors: bringing your book to life.

Along the way, you’ll be supported by me and my team as well as your peers in the How to Self Publish community.

Join us today!